Unsip

Reading a post today from Kevin Roberts where he talks about the impact of the ‘Do One Thing’ approach to sustainability, his description of the “virtuous domino effect” also seemed a good fit for Unsip.
Interestingly at the end of 2009 his company Saatchi and Saatchi’s Hudson Street New York agency and HQ distributed free coffee mugs to their staff and began offering free morning coffee. As a result, in the first quarter of 2010 alone the office reduced the number of paper cups and lids used by 9,005, and saved $4,237 in the process.

They are on track to save almost $17,000 and 36,000 paper cups this year alone.
A small change making a BIG difference.

Photo by DeusX